Hi, I'm Alejandra Bourassa Florez! Niagara has been home for most of my life, and my husband and I chose to build our life here, raising our two kids and our dog in a community where our roots run deep.
Living and raising my family in this region has given me a deep appreciation for the neighbourhoods, schools, and communities that make Niagara such a special place to call home.
I understand that buying or selling a home isn’t just a transaction, but a deeply personal transition, filled with emotions, fear, and big decisions. That’s why I take a custom, thoughtful approach with every client and every situation. No two moves are the same, and neither is the way I support them.
I was drawn to real estate because I’ve always loved being being part of moments that matter. I’m a social butterfly and people have always been at the centre of everything I do.
I’ve built strong relationships with trusted professionals across Niagara, including mortgage brokers, real estate lawyers, home inspectors, insurance advisors, movers, and contractors. These are people I know, trust, and confidently refer to my clients. Having the right team in place helps ensure a smoother, less stressful experience from start to finish. Having the right team in place helps ensure a smoother, less stressful experience from start to finish.
I bring strong market knowledge, professionalism, and attention to detail to every transaction, while making sure my clients feel informed, supported, and at ease from start to finish.
From first-time buyers taking their very first step, to growing families needing more space, to homeowners downsizing into a home that fits their next chapter.
I also love supporting newcomers and immigrants putting down roots in a new country, helping them navigate a process that can feel unfamiliar at first.
Behind the scenes, I'm working together on strategy, marketing, staging, paperwork, and problem-solving. When you work with me, you’re not handed off to an assistant. You’re trusting me with one of the biggest transactions of your life, and I believe that deserves my full attention every step of the way.
I’m passionate about showing my children that it’s possible to build a meaningful career, chase big goals, and still be deeply present as a mom and wife. Creating that balance is something I value and work toward every single day.
When I’m not working with clients, you’ll usually find me enjoying life in Niagara with my husband, Joey, our two kids, and our German Shepherd, Benny. I love trying new restaurants, playing tourist in my own backyard, going on hikes, spending time in local parks, and making meaningful memories with family and friends.
lIFE BEYOND REAL ESTATE: family is everything to me.
I take a hands-on, service-focused approach and do everything I can to make the process feel smooth, supported, and exciting. From accommodating busy schedules to helping with the small details that make a big difference, my goal is always to provide a thoughtful, full-service experience built around trust and care.
- Emily T.
"Alejandra brings a nurturing touch to everything she does. She truly stands out from the rest. Ally is the real deal, the results speak for themselves"